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Lead more effectively, drive innovation and creativity, and build a great work culture.

Join Executive Advisor and Diversity Strategist, Stacey Gordon, in this powerful course, inspired by insights from over a decade coaching executive leaders on Diversity, Equity & Inclusion (DEI) strategies.



$950 per leader

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The Why of DEI is a self-paced, powerful course exploring Stacey Gordon’s most effective and transformative DEI strategies.

Insights trusted by...


Did you know that, according to McKinsey, the average corporate lifespan of an S&P 500 company was 61 years in 1958? 

Today its average lifespan has shrunk to 18 years, and according to Innosight, every few weeks another S&P 500 company falls off the list. 

The fact is: Organizations must learn to adapt. The alternative is failure — or worse, irrelevance.

Your workforce cares about Diversity, Equity & Inclusion. In fact, 76% of millennials consider a company’s stance on social issues before even applying. And when it comes to DEI, lofty memos and prepared statements won’t cut it. Both your employees and customers notice when you’re “all talk.” 

Plus, you don’t just need fancy words from the C-Suite – you need a full-body integration of DEI values and strategies. 

Basically, your entire team needs to know why they should care, which means you need to be able to articulate why you care.


Designed specifically for busy and experienced executive leaders, The Why of DEI is an engaging, self-paced learning experience that will help you define your personal “Why” for investing in Diversity, Equity & Inclusion strategies. 

This, in turn, will help you craft the story you’ll need to inspire a diverse team of people to do their most creative and innovative work. 

Ready to get started?

“Stacey brings empathy, passion and a wealth of knowledge to her workshops and trainings. Her understanding and customized approach resonated with our organization and supported our goals to foster a more diverse, equitable and inclusive workplace.”
Chris Wacker, CEO

Who is this for?



Board of Directors

Senior Leaders

People Managers

Leadership Teams

Does any of this sound familiar?

You know that Diversity, Equity & Inclusion is important, and that you should be doing “something” behind the scenes.

You set lofty DEI goals (likely tied to your recruiting metrics) and possibly even crafted a statement back in the Summer of 2020.

Perhaps you created a Council or Taskforce, and they’re having lots of meetings, which seems like it means things are getting done.

Or maybe you’ve taken no real action…and now you’re seeing the effect of that decision reflected in your workforce and customer feedback.

If so, what would be different if you…

Had a clear understanding of why DEI is so vital — to both you personally and to your company?

Knew how to “speak the language” of DEI?

Felt fully prepared when questioned about your DEI plans?

Didn’t have to worry about being challenged in the media?

Cultivated a truly inclusive workforce where everyone felt like they belong?

Built a company culture where your most creative and innovative thinkers actually felt comfortable sharing their ideas?

Numbers don't lie. This work matters.

Did you know that…

Marketing research from Google and Ipsos shows 70% of black millennials are more likely to buy from a brand that takes a stand on race-related issues.

The Case for Diversity in Advertising, think with Google, 2017.

In one study, 50% of customers were influenced to make a purchasing decision because of an organization’s support for equality.

The diversity and inclusion revolution. Eight powerful truths, the Deloitte Review, Issue 22, January 2018.

A Glassdoor survey found 67% of job seekers believe diversity is an important factor when considering companies and job offers.

What Job Seekers Really Think About Your Diversity and Inclusion Stats, Glassdoor Team, 2021.

Inclusive teams make better decisions up to 87% of the time, and research shows that decision making effectiveness is directly correlated with financial performance.

White Paper: Hacking Diversity with Inclusive Decision-Making, Cloverpop.

13% of employees monitor how often senior managers discuss Diversity & Inclusion during meetings.

Robert Walters White Paper diversity and inclusion in recruitment,

Organizations with inclusive cultures are 2 x as likely to meet or exceed financial targets, 3 x as likely to be high-performing, 6 x more likely to be innovative and agile, and 8 x more likely to achieve better business outcomes.

The diversity and inclusion revolution. Eight powerful truths, the Deloitte Review, Issue 22, January 2018.

The good news is, building a great work culture doesn’t have to be hard. Join Stacey Gordon for The Why of DEI and start employing effective and transformative DEI strategies trusted by companies around the world.


Leading at the intersection of diversity, inclusion, and workplace culture, in her role as Executive Advisor and Diversity Strategist, Stacey Gordon, and the Rework Work team, coach and counsel executive leaders on DEI strategies for the business, while offering a no-nonsense approach to education for the broader employee population.

Stacey’s book, UNBIAS: Addressing Unconscious Bias at Work debuted at #1 on Amazon’s Hot New Release list and is consistently in the top 5 in the Business Ethics category. Stacey is also the creator of an unconscious bias course which is the #1 most viewed course across the LinkedIn learning platform and has also been translated into at least four languages.

As a globally recognized keynote speaker, leadership consultant and DEI strategist, Stacey has worked with Fortune 100 companies that include AT&T, American Express, GE and Hewlett Packard and has provided subject matter expertise to SHRM, Fast Company, Skillsoft, Forbes, NPR Radio, BBC Radio, and the Association for Talent Development. She earned her MBA from Pepperdine University Business School and her SHRM-SCP certification, as well as the SHRM Inclusive Workplace Culture Credential.

Stacey Gordon

Founder and Chief Executive Officer

Don’t wait to make this a priority.

Start uncovering your WHY today.


  • The Why of DEI Course
  • Video, Audio, & Transcript
  • Interactive Coursework
  • Updated Resources & Content
  • Community Membership
  • Values Discussion Guide
  • LIVE Group Workshop
  • Additional Video Content
  • Leader Persona Style Sheet


$9,500/10 users
  • The Why of DEI Course
  • Video, Audio, & Transcript
  • Interactive Coursework
  • Updated Resources & Content
  • Community Membership
  • Values Discussion Guide
  • LIVE Group Workshop
  • Additional Video Content
  • Leader Persona Style Sheet


Module 1

This module sets expectations for your time in the program by addressing goals, common hesitations, and components of this course such as group learning, key terms, and confidentiality.

Module 2

What Do You Stand For?
In this module, Stacey challenges participants to take stock of their specific starting point. She prompts them to consider where DEI lives within their own mission, vision, and values statements as well as within their strategic vision and goals.

Module 3

Making the Case for Change
Status quo is a state of complacency, and you are asked to reflect on this, to think about DEI work as being an integral component of your change management plan, and to interrogate the difference between your company’s DEI activities and their actual impact. Identify authentic ways to communicate with, and create positive impact for, your organization.

Module 4

Making the Case for Change
Stacey guides you through practical tools for articulating your company’s business, legal, and moral case for DEI, while also examining your own personal authenticity, values and integrity. She offers resources, insights, and challenges to help you craft a powerful story of change.

Module 5

Leader Led
Unpacking what it means to be truly authentic in your leadership and relationship to DEI, you are introduced to a case study for how a clear mission, vision, and values can help drive authentic leadership. She offers a few questions regarding your perceived risks and opportunities as a reflection activity.

Module 6

Committing to Why
In the final module, we revisit your mission, vision, values and goals – and tie them in with your new outlook on DEI. Reflect on whether DEI is shining through in your values or if they are being warped.


Yes. We designed The Why of DEI with busy executives and team leaders in mind. The content, while in-depth, is offered in both video and audio format so you can take it on the go.

The course is divided into 6 modules with videos in each. You could spend as little as 2 hours or as much as 10-15 hours on this program. There are areas of self-reflection and review of company policies that will be required. This program provides you with the tools and the perspective change needed to lead your team, or your company, on their journey of embracing diversity, equity and inclusion. You may find that you revisit this program frequently. 

By the end, you’ll leave with a revised mission and vision statement, a detailed analysis of your company’s current DEI progress, specific goals in functional areas that matter, and the knowledge and language you’ll need to demonstrate a commitment to inclusion at every level of your business.

We made this program accessible to all because we believe anyone should be able to articulate and act on their commitment to inclusion. While designed for executives and team leaders, the content of this program will be informative and valuable to anyone who works with other people.

This program is $950 per leader and we encourage you to inquire about using your professional development budget for this program, if you have one. We recommend speaking with your management or HR department about access to these funds.

This is a common thought process, and one we’ve heard many times in our work with both Fortune 500 companies and small firms alike. Long story short, we believe you need this program more than anyone. You’ll find out why in Module 3.

Absolutely! For teams, groups, and boards who purchase 10 or more licenses and want to go through the program together, we have additional tools just for you, to facilitate working together as a group. Please email [email protected] if you’d like to purchase a license for a group larger than ten (10).

Investing in creating a diverse, equitable and inclusive workplace has a snowball effect on your team’s innovation, creativity and productivity.

Be the leader your company needs.

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